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Architect's Essentials of Marketing, by David Koren
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Easy access to crucial marketing information for design professionals
Find the concise, practical business information you need right now in the Architect's Essentials of Professional Practice Series. These authoritative guides quickly make you an instant expert on the best business practices crucial for success in today's design and construction professions. Each portable, affordable, user-friendly volume gives you:
* Authoritative advice from leading national figures
* Flip-and-find access to critical business information
* Bulleted lists and callout boxes for quick reference
* Clear, insightful explanations of complex business topics
For design firms that want to take control of their marketing plans and increase business, Architect's Essentials of Marketing is the single-source guide with all the answers. Through concise, step-by-step instructions, it illuminates all aspects of creating a winning marketing strategy and covers how to leverage a variety of marketing tools and resources. Valuable, real-world guidance from an industry-leading marketing professional addresses how to manage the business development cycle to acquire clients and build your business.
Packed with field-tested tips and techniques that can be implemented right away, Architect's Essentials of Marketing is an essential go-to guide for architects, landscape architects, urban designers, and interior designers.
- Sales Rank: #828647 in Books
- Published on: 2004-09-17
- Original language: English
- Number of items: 1
- Dimensions: 8.56" h x .75" w x 5.37" l, .75 pounds
- Binding: Paperback
- 288 pages
From the Back Cover
Easy access to crucial marketing information for design professionals
Find the concise, practical business information you need right now in the Architect’s Essentials of Professional Practice Series. These authoritative guides quickly make you an instant expert on the best business practices crucial for success in today’s design and construction professions. Each portable, affordable, user-friendly volume gives you:
- Authoritative advice from leading national figures
- Flip-and-find access to critical business information
- Bulleted lists and callout boxes for quick reference
- Clear, insightful explanations of complex business topics
For design firms that want to take control of their marketing plans and increase business, Architect’s Essentials of Marketing is the single-source guide with all the answers. Through concise, step-by-step instructions, it illuminates all aspects of creating a winning marketing strategy and covers how to leverage a variety of marketing tools and resources. Valuable, real-world guidance from an industry-leading marketing professional addresses how to manage the business development cycle to acquire clients and build your business.
Packed with field-tested tips and techniques that can be implemented right away, Architect’s Essentials of Marketing is an essential go-to guide for architects, landscape architects, urban designers, and interior designers.
About the Author
DAVID KOREN is Marketing Director for Gensler’s 250-person New York office where he is responsible for marketing strategy, strategic alliances, market research, and public relations. Koren is co-chair of the marketing committee of the AIA New York chapter and is an active member of the Society for Marketing Professional Services.
Most helpful customer reviews
13 of 13 people found the following review helpful.
MUST READ FOR SUCCESS
By Dane
Divided into three convenient parts, Architect's Essentials of Marketing is extremely informative and easily digestible. Part I: Marketing Strategy, Part II: The Business Development Cycle, Part III: Marketing Tools and Resources.
Similar to the best professors I had in college, author, David Koren is passionate and to the point. The material is presented in a well-written, upbeat and positive tone. Explanation of major points is supported by easy-to-understand tables and diagrams. In addition to the valuable insights found in the main text, margins throughout the book are packed with short thought provoking sidebars.
Architect's Essentials of Marketing is a must-read for any individual or firm serious about building long-term success. Heck, this book would help professionals in any field.
6 of 6 people found the following review helpful.
Architect's Essentrials of Marketing
By Annamarie Kovacik
An excellent read for anyone involved in marketing professional services. It is highly applicable to all the AEC disciplines and a useful tool and checklist not only for the marketing and business development professionals but the principals involved in marketing their firms also.,
0 of 1 people found the following review helpful.
Three Stars
By Katie M.
The book is really very good.
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