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Electronic Media Ethics, by Val Limburg
Ebook Download Electronic Media Ethics, by Val Limburg
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* Numerous case studies that provide hands-on insight into the ethical issues faced by broadcasters every day * Briefly, succintly gets to the core of today's key ethical issues * Looks at ethics from both programming and business standpoints
Electronic media are everywhere, and at no time in the history of electronic media has it been more important for media professionals to have a firm grounding in ethical principles as they apply to programming, advertising and business. This book
provides that grounding in a practical, hands-on approach. Numerous case studies and a thorough yet accessible, exploration of ethical traditions provide readers with an invaluable guide.
- Sales Rank: #10042773 in Books
- Published on: 1994-01-20
- Original language: English
- Number of items: 1
- Dimensions: .57" h x 6.01" w x 9.22" l,
- Binding: Paperback
- 160 pages
Most helpful customer reviews
2 of 2 people found the following review helpful.
Cuts through a tough subject in plain language
By J. D. Stiles
In the interest of full disclosure, I took three classes from Professor Limburg at Washington State University. He's a good guy and teaches in such a way that the subject is understandable and relevant to his students. That's reflected in this book. He uses case studies that directly challenge the reader. It's aimed at people who will or already do make decisions in broadcasting. Limburg also includes the basic history behind media ethics. To gain the full benefit of the material, you really should engage in discussion with other people. The book is a good base.
0 of 0 people found the following review helpful.
reviewing my mentor's work
By Silvia Stein
Val Limburg, PhD, Professor Emeritus of Communication and formerly my teacher at Edward R. Murrow College of Communication was first, as a young man, a Mormon mission volunteer who worked in post WW2 Holland. He witnessed many behaviours that contrasted with his own conservative upbringing and learned to report facts and issues objectively withholding his personal opinions, unless asked. He later worked as a television news producer in Chicago, IL.. After his many careers in television and with spiritual institutions he became a full-time professor at one of America's top ten schools of journalism, and routinely met with great media figures like Ted Koppel, Ted Turner, as well as political figures at the presidential level. I was selected, as a graduate student at Washington State University, to lecture in his media ethics and law courses. His expertise in establishing the 4 step approach in evaluating cases of ethical dispute were to identify 1. the facts, 2. the stake holders and their loyalties, 3. the values involved and 4. the actual as well as possible issues. In contrast to current utilitarian trends which put the masses over the individual Prof. Limburg always advocated the rights of the particularly disadvantaged individual, such as myself, a handicapped lesbian. His Mormon convictions should have influenced his teaching yet he selected me to lecture for him, because he admired my objective approach to prioritize the individual no matter their cultural heritage when faced by prejudices of the masses. Thus, this book is a great primer in understanding how to argue for cultural minorities in face of tyrannies of the masses and the ensuing attitudes of utilitarianism which disadvantage cultural minorities. A masterpiece at the level of Thomas Jefferson Declaration of Independence written by a most unexpected man, a Mormon Church Elder.
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